Keep Calm and Carry On Transparent

The iconic 'Keep Calm and Carry On' phrase has become synonymous with British stoicism during times of crisis. But few know the fascinating story behind this seemingly simple slogan, which was designed to exude confidence and determination amidst the uncertainty of World War II. The poster, featuring a regal design and bold typography, was created in 1939 as part of a series of three posters commissioned by the Ministry of Information.

According to Lewis, who authored a book on the subject titled 'Keep calm and carry on: The truth behind the poster,' the designer, Abram Games, aimed to create a visual representation that would appear like a royal proclamation. The result was a sleek and stylish design that incorporated words from speechwriter A.P. Herbert, with graphic illustrations by Ernest Wallcousins.

The Ministry of Information had specific guidelines for the design: it needed to stand out from other posters issued by different departments, feature a distinctive uniform device, and be difficult or impossible for the enemy to reproduce. In hindsight, this last requirement seems ironic, given that the poster ultimately ended up in public hands and became a symbol of British resilience.

Initially, the reaction to the poster was lukewarm, with some critics suggesting it failed to convey the urgency needed during wartime. By the time the blitz began, the third poster – featuring the now-familiar phrase 'Keep Calm and Carry On' – was deemed too optimistic and ultimately never used. Instead, the other two posters were displayed prominently, carrying more somber messages such as 'Your courage, your cheerfulness, your resolution will bring us victory' and 'Freedom is in peril.'

Despite its limited distribution, the poster remained forgotten for over 60 years until it resurfaced as a viral meme in recent times. Today, the phrase has become an international phenomenon, symbolizing resilience and determination in the face of adversity.

In conclusion, the story behind 'Keep Calm and Carry On' is one of careful design, calculated messaging, and the power of visual communication during wartime. As we continue to face global challenges, this iconic phrase serves as a reminder of the importance of staying calm, carrying on, and drawing strength from our collective resilience.

Keep calm and carry on transparent